Our Story

Our family came to Australia from Italy in 1950, first to Perth and then to Sydney, where Alfio Genovese established himself with a major importer and distributor of Italian foods. After a number of years in Sydney, Alfio became a partner in the business and established the Melbourne branch that was opened specifically to roast coffee for the Victorian Market.

In the late 60’s, Alfio decided that he needed to roast coffee that would resemble the true Italian style coffee that he knew and loved. As a result, A. Genovese & Sons was established in 1970.
The aim was then, and is still today, to provide the Australian Market with a true Italian espresso coffee experience.

From a small factory on Lygon Street, Brunswick, we soon established a following and a need to move. Since 1975 we’ve been at our iconic corner in Coburg, Melbourne. In 2002 the site expanded along Moreland Road into a state of the art Roasting Plant, new showroom and offices and a training centre. In late 2013 the site underwent another expansion, with the addition of a second larger roaster and new plant, incorporating green and roasted coffee silos and an automated transport and blending system, a quality control laboratory, and a redesign of the showroom and training facility.

Not only do we remain committed to our heritage, we are advocates of sustainable practices, community initiatives and quality coffee.
We continue Alfio’s legacy, and we sure are proud.

We pride ourselves in being a third generation family owned company, and we are passionate about the traditions that have been handed down to us. Our product is roasted and blended using artisan techniques and state of the art equipment, and as such the Genovese Espresso Coffee experience is second to none.


Easy Serve Espresso Pods

Being able to make a coffee at home that's quick and easy is the goal for many. Cue, capsule & pod machines. The term capsule can often…

Community Initiatives

In addition to paying a fair price for green bean, we also contribute to the farms & their surrounding communities in other ways. These…


We strongly believe in paying producers a premium price for quality coffee and assisting them in investing back into their communities…

Looking for Wholesale Information?



We are looking for an energetic, hands-on leader, who is passionate about coffee. You will have full control of the store, including accountability for its sales performance. This position is full-time at our Genovese HQ in Coburg. Experience in a similar role is desired but not essential.

If this sounds like you or you’d like more info, please email us: info@genovese.com.au

There are no current positions available.