Our family came to Australia from Italy in 1950, first to Perth and then to Sydney, where Alfio Genovese established himself with a major importer and distributor of Italian foods. After a number of years in Sydney, Alfio became a partner in the business and established the Melbourne branch that was opened specifically to roast coffee for the Victorian Market.

In the late 60’s, Alfio decided that he needed to roast coffee that would resemble the true Italian style coffee that he knew and loved. As a result, A. Genovese & Sons was established in 1970.
The aim was then, and is still today, to provide the Australian Market with a true Italian espresso coffee experience.

From a small factory on Lygon Street, Brunswick, we soon established a following and a need to move. Since 1975 we’ve been at our iconic corner in Coburg, Melbourne. In 2002 the site expanded along Moreland Road into a state of the art Roasting Plant, new showroom and offices and a training centre. In late 2013 the site underwent another expansion, with the addition of a second larger roaster and new plant, incorporating green and roasted coffee silos and an automated transport and blending system, a quality control laboratory, and a redesign of the showroom and training facility.

Not only do we remain committed to our heritage, we are advocates of sustainable practices, community initiatives and quality coffee.
We continue Alfio’s legacy, and we sure are proud.