Our Coffee
Since 1970, we’ve been roasting coffee with a commitment to quality, tradition and craft. What began as a small family operation in Brunswick, founded by Alfio Genovese, has grown into a nationally recognised name. Every batch is still roasted at our Coburg facility using custom Italian built equipment and hands on techniques that bring out the best in every bean.
Our blends, including the flagship Super Brazil, are crafted to perform beautifully in both espresso and milk based coffees, and have been carefully refined over time for consistency and balance. Alongside our blends, we offer a rotating selection of single origin coffees, each one chosen for its unique flavour profile and seasonality. Many of these coffees come from long standing relationships with farms and producers around the world, allowing us to source responsibly. Roasted to highlight their natural character, they always offer something distinct for coffee enthusiasts.
As a third generation family business, we take great pride in blending old world Italian style with a modern approach to sourcing, roasting and enjoying coffee.
Our Blends
Specialty Division
In Australia, the meaning of ‘Specialty Coffee’ has evolved beyond quality and lighter roast profiles. Transparency and traceability have also become essential, with details like origin, harvest date, processing method and roast date all playing a role in what defines Specialty Coffee.
It’s this progression in the industry that inspired the creation of our Specialty Division. We believe our customers should have access to a broader range of coffees, not just in terms of their quality and flavour, but also in the way they’re sourced.
Led by Trent and Sage, the division is built on strong, direct relationships with producers. Many of the coffees we source come directly from farmers or small cooperatives, ensuring fair pricing, ethical practices and a tangible link between grower and cup. We purchase in small, seasonal lots to maintain peak freshness, support sustainability and celebrate variety.
Functioning as a micro-roasting arm of our main facility, the Specialty Division is where every step, from sampling and selection to roasting and packaging is handled by Trent and Sage.
Whether you’re running a café or simply brewing at home, our team is here to support you with expert advice, brewing guidance, and access to some of the most exciting coffees available.
